JULIE EDMONSON

Work Hard.
Dream Big. Do More.

Hi! I’m Julie — a corporate escapee who knows exactly what it’s like to build a career you’re proud of, only to realize it comes at the cost of your time, freedom and peace of mind.

For years, I followed the traditional playbook: work hard, climb the ladder and wait for “someday” to feel secure. But the truth is, depending on a single paycheck felt like walking a financial tightrope. One unexpected shift... and everything could fall apart.

I’ve been there — juggling deadlines, navigating office politics and putting in the extra hours, all while wondering, “Is this really it?” It wasn’t.

I decided to rewrite the rules — and now I help other ambitious women like you do the same.

Work Hard.
Dream Big. Do More.

Hi! I’m Julie — a corporate escapee who knows exactly what it’s like to build a career you’re proud of, only to realize it comes at the cost of your time, freedom and peace of mind.

For years, I followed the traditional playbook: work hard, climb the ladder and wait for “someday” to feel secure. But the truth is, depending on a single paycheck felt like walking a financial tightrope. One unexpected shift... and everything could fall apart.

I’ve been there — juggling deadlines, navigating office politics and putting in the extra hours, all while wondering, “Is this really it?” It wasn’t.

I decided to rewrite the rules — and now I help other ambitious women like you do the same.

As someone with more than 20 years of experience in marketing and communications, I’ve learned the value of strategy, resilience and the power of diversifying your income.

Today, my mission is to equip you with the tools and confidence to take control of your financial future.

I believe every woman deserves to feel secure and empowered — no matter what happens at work. That’s why I’m here to provide you with practical resources, actionable strategies and a personalized roadmap to build income streams that fit your life.

Imagine feeling confident and prepared for whatever life throws your way while finally living on your own terms, free from the limits of a single paycheck.

Whether it’s real estate, side hustles, passive income or creating a business you love, it's time to explore the options that make the most sense for you.

You don’t have to choose between a successful career and a life of freedom — you can have both.

Jobs may come and go but your freedom? That’s non-negotiable.

Let's redefine your future — together.

Let's redefine your future.

I BELIEVE IN:

Dreaming big, pursuing things people say "can't be done," strong drinks, queso and random trips to Trader Joe's.

I'm NOT ABOUT:

Excuses, reality TV, the Oxford comma, unloading the dishwasher, running if I'm not being chased and corporate ego fluffing.

YOU CAN FIND ME:

Rewatching Parks & Rec, quoting The Office, flipping through cookbooks and trying not to kill the vegetables in our backyard garden.

daily rituals:

Morning coffee, organizing my to-do lists, puppy cuddles and cursing at dirty dishes in the kitchen sink.

My Favorite Things

College football + tailgating.
See: TCU Horned Frogs.

Go Frogs!

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TCU Horned Frogs. I'm a loud, proud TCU alum. And it's always a great day to be a Horned Frog, y'all.

Our rescue pup, Captain. He owns the place. We just work to support his cookie habit. And his cushy blanket habit. And keep the roof over his ridiculously adorable head.