Work Smart.
Dream Big. Do More.

Hi! I’m Julie — a corporate leader turned business strategist who knows what it’s like to build a career you’re proud of… and still feel like something’s missing when your entire livelihood depends on one paycheck.

For years, I followed the traditional playbook: work hard, climb the ladder, wait for “someday.” And while that path brought success, it didn’t bring the kind of financial peace I thought it would.

Depending on one paycheck — even a good one — started to feel like walking a tightrope. One unexpected shift... and it could all wobble.

I decided to rewrite the rules —
not by abandoning my career but by building financial freedom alongside it.

Now, I help ambitious women do the same: earn beyond their 9-5, take control of their future and finally stop putting all their security eggs in one corporate basket.

Work Smart.
Dream Big. Do More.

Hi! I’m Julie — a corporate leader turned business strategist who knows what it’s like to build a career you’re proud of… and still feel like something’s missing when your entire livelihood depends on one paycheck.

For years, I followed the traditional playbook: work hard, climb the ladder, wait for “someday.” And while that path brought success, it didn’t bring the kind of financial peace I thought it would.

Depending on one paycheck — even a good one — started to feel like walking a tightrope. One unexpected shift... and it could all wobble.

I decided to rewrite the rules — not by abandoning my career but by building financial freedom alongside it.

Now, I help ambitious women do the same: earn beyond their 9-5, take control of their future and finally stop putting all their security eggs in one corporate basket.

As someone with more than 20 years of experience in marketing and communications, I’ve learned the value of strategy, resilience and the power of diversifying your income.

My mission? To equip ambitious professionals with the tools and confidence to build income streams that support their goals — whether that means staying in their 9-5, starting something new or both.

Every woman deserves to feel secure and empowered — not just from her job title but from knowing she has options. That’s what I’m here to help with: practical strategies, resources and guidance to help you create income on your terms.

Imagine feeling confident, capable and calm — knowing that your income isn’t tied to just one paycheck.

Whether you love your 9-5, dream of starting a business or want a safety net just in case… this is your permission to explore what’s possible.

You don’t have to choose between a successful career and a life of freedom — you can have both.

Jobs may come and go. But your income? That should be yours to control.

Freedom doesn’t mean quitting — it means having choices. And I’m here to help you build them.

Let's redefine your future — together.

Let's redefine your future.

I BELIEVE IN:

Dreaming big, pursuing things people say "can't be done," strong drinks, queso and random trips to Trader Joe's.

I'm NOT ABOUT:

Excuses, reality TV, the Oxford comma, unloading the dishwasher, running if I'm not being chased and corporate ego fluffing.

YOU CAN FIND ME:

Rewatching Parks & Rec, quoting The Office, flipping through cookbooks and trying not to kill the vegetables in our backyard garden.

daily rituals:

Morning coffee, organizing my to-do lists, puppy cuddles and cursing at dirty dishes in the kitchen sink.

My Favorite Things

College football + tailgating.
See: TCU Horned Frogs.

Go Frogs!

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TCU Horned Frogs. I'm a loud, proud TCU alum. And it's always a great day to be a Horned Frog, y'all.

Our rescue pup, Captain. He owns the place. We just work to support his cookie habit. And his cushy blanket habit. And keep the roof over his ridiculously adorable head.