Work Hard and Dream Big

I’m Julie — a born and raised Texan armed with an MBA and 17+ years experience in marketing, communications and strategy.

Yes, I'm a nerd. And I wear it with pride. ツ

 These days, I lead the employee digital experience team for the largest customer-owned health insurance company in the U.S.

 So what am I doing and why are you here?

Never settle. Do what you love.

What can I say? Simply put, #COVIDlife renewed my passion for entrepreneurship and helping business owners achieve big dreams.

I mean, is there anything more exciting and inspiring than seeing a business take shape and thrive with the help of the work you've put into it?!

Helping business owners simplify content process and strategy may not be my "full-time job" but it's what I love to do. So you're wondering what I'm doing after hours and on weekends... now you know. ツ

I should've known that the 3rd grader who secretly sold homemade jewelry and puff paint t-shirts to her friends at recess would become an entrepreneur some day...

So if you're a recovering corporate professional going out on your own or a side hustler trying to juggle your full-time job with your dream business, I get it. 

No matter what the situation, you can benefit from streamlined processes and plug + play processes to simplify your business and content strategies. 

That's why I'm here. Because I love this stuff.

I BELIEVE IN:

Dreaming big, pursuing things people say "can't be done," strong drinks, queso and random trips to Trader Joe's.

I'm NOT ABOUT:

Excuses, reality TV, the Oxford comma, unloading the dishwasher, running if I'm not being chased and corporate ego fluffing.

YOU CAN FIND ME:

Rewatching Parks & Rec, quoting The Office, flipping through keto cookbooks and buying stuff I don't need from Amazon.

daily rituals

Morning coffee, organizing my to-do lists, puppy cuddles and cursing at dirty dishes in the kitchen sink, 

watching: 

DRINKING: 

READING:

CRAVING: 

The office... my 10th time?

coffee w/ splash of cream

The Middle Finger Project

tex-mex

Currently...

listening:

Madonna Essentials

My Favorite Things

College football + tailgating. See: TCU Horned Frogs. 

Go Frogs!

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TCU Horned Frogs. I'm a loud, proud TCU alum. And it's always a great day to be a Horned Frog, y'all.

Our rescue pup, Captain. He owns the place. We just work to support his cookie habit. And his cushy blanket habit. And keep the roof over his ridiculously adorable head.

My Favorite Things

Reading in the pool. It doesn't even have to be in my backyard. Bonus points if the pool is in Mexico.

#sorrynotsorry

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Pumpkin spice everything. Yeah, it's basic... and I don't even care. PSL forever.

Music trivia. If you need a game night partner with entirely too much useless knowledge of all things 70s/80s/90s pop and rock, I'm your girl.

This      That

coffee


BEACH


EARLY BIRD


TOPSheet


POPCORN


cake


LIME LACROIX

or

TEA


mountains


night owl


no topsheet


CHOCOLATE


popsicles


Topo chico

Now, about the super important stuff...
Agree or disagree? 

Content organization. It's not super sexy but it's super important in the life of a creative entrepreneur.

Work smarter, not harder. Steal my favorite organizing tools.

Five tools to level up your content today!

Almost better than free coffee, y'all.